Old-fashioned stockbrokers called it May Day: May 1st, 1975. That’s the day the Securities and Exchange Commission allowed brokers to deviate from the old fixed-commission schedule. Prior to that date, all brokerage firms charged the same price for processing a stock trade. And with pricing under the control of a cartel (the New York Stock Exchange), of course it wasn’t exactly cheap! On May Day, enterprising Charles Schwab began discounting commissions. Now, 44 years later, commissions have fallen all the way to zero. I’m sure that would have been utterly unimaginable in 1975, but then again so would much of what we take for granted today.
I looked back at our own trading records to remind me how far we’ve come. When I joined Provident in the early 1990s, trading costs were 25-75 cents a share, subject to a minimum commission. For example, trading 700 shares cost $196 or 28 cents a share. Most of our trades were executed by a large brokerage firm that provided research and other information, mostly of dubious value. Looking to do better for our clients, we took an educated gamble and moved to a new breed of execution-only institutional brokers that didn’t bundle research services with high-cost trading. Within just a few years, client commissions had fallen to a nickel a share! Trading 700 shares cost $35, down 80% in just a few years, and we thought we were in heaven.
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